2326 Fillmore Street, San Francisco, CA 94115


News & Offers

Winter Sale Is On!


It’s that time of the year again! A ton of styles for men, women and kids up to 40% off only at Superga San Francisco. Hurry in while sizes last.

Holiday Gifts at Superga SF

Happy Holidays! We know that it can be fun or a drag to go from store to store looking for the ‘right gift’ for someone. So this December, we partnered with several local e-shops to showcase their products in our store, so that you can stop and shop in one location. Come visit us, we will have treats and refreshments, a gift idea or two and we’ll wrap your presents for you. Sounds like a no brainer, right?

Superga SF has styles directly imported from Italy that are only available in our store. These include infant, kid, women’s and men’s styles.  Check out our infant shoes on Isa:

Urban kid style by Bash+Sass

IamEmoji accessories including wool beanies, super soft scarves, gold necklaces and the cutest baby/kid onesies and tees

Bags by BabyMel that work as diaper bags but don’t look like it and backpacks by Zip+Zoe


Athletic/Leisure wear by KORE COLLECTIVE

KORE COLLECTIVE comes to Superga SF!

Join us December 8-10th as we host Kelly and her KORE COLLECTION. This amazing line of athleisure pairs perfectly with our sneakers.
As always, it’s a party, so we will have refreshments and snacks.

Black Friday at Superga SF– it’s going to be AWESOME!

Superga SF will be closed on Thanksgiving to allow our employees to spend the day with their families. We know that all of you will be ready to hit the pavement on Friday morning to kick off your holiday shopping and work off that turkey… so stop by Superga SF on Fillmore Street and BUY TWO, GET ONE FREE!

Yes, you read that right:

We will give you one item for free when you purchase two regular priced items*.  

And we will do so ALL WEEKEND!  So stop by and visit us on Friday, November 24-Sunday November 26th to take advantage of this great offer– you can buy gifts for two people and treat yourself, you deserve it!

*the item in the transaction of lesser value will be free.

Superga SF is sponsoring the New Italian Cinema Festival November 8-12, 2017

We are thrilled to be a sponsor of the 2017 New Italian Cinema Festival.
There are some fabulous films in the line up, to be screened at the Castro Theatre and the Vogue Theatre on November 8-12, 2017.

There are two ways to score free tickets:

Everyone who shops at Superga on Fillmore Street between October 26-Nov 6th will be entered to win 1 of 3 film tickets that we will raffle.

And, anyone who buys Festival passes will be entered to win Superga sneakers to wear to their film screening.

Winners will be chosen on November 6th.
The contest is only valid at Superga SF, located at 2326 Fillmore Street.

Check out the film synopses and buy festival tickets here:

Nice 2017 Tickets Now on Sale Members Sponsors

Launching this June 2016, Superga Sport in collaboration with Adriano Panatta

Superga Sport PressSuperga Sport Press 2

This new collection will be available exclusively at Superga San Francisco (2326 Fillmore Street). Sizes are limited so pre-order now via email or phone: or 415.614.9903.

*click each image above to enlarge and to read more.

[Photos] Superga xo Jennifer Meyer Launch in LA


Lots of actresses, actors, and big names gathered in Los Angeles to help celebrate Superga’s newest collaboration with American jewelry designer Jennifer Meyer.

This fun, spring collection features pink and blue pastel colors, detailed patterns, studded leather, and high and low tops.

View the full photo gallery from the event.

Email to preorder your pair, and shop the collection in our store starting Valentine’s Day!

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Screen Shot 2016-02-11 at 2.53.39 PMScreen Shot 2016-02-09 at 2.53.23 PM

Party Pics: Mother

Photographed by Sabrina Bot

Born in Torino, Italy in 1911, the Superga brand has become known as the shoe of the people there, with everyone from princes to paupers rocking the vulcanized rubber-soled classics. And, if Claudia Volpi has it her way, the kicks will become the “people’s shoe” of San Francisco, as well. The S.F.-based businesswoman with Italian roots and a deep love for the company decided to open her own Superga shop in the heart of the bustling Fillmore Street shopping district just last month. To help her celebrate the arrival of the boutique (which sells limited-edition wonders imported straight from Italia), Mother invited some of our favorite S.F. mamas, papas, and kids to an in-store fête, which included balloon animals, a gelato cart, play stations by Mapamundi Kids, Toca Boca, and Yellow Owl Workshop, gorgeous blooms by Laura Seymour, and, of course, Superga kicks galore for the whole fam!

Peep some of our party pics below and check out Superga SF for yourself at 2326 Fillmore Street (and on Facebook here). Bonus: If you mention Mother through the end of the year, you’ll score 20% off your purchases. Holiday shopping, anyone?

This post is brought to you by Mother + Superga SF

Grand Opening!

I am so thrilled to be opening a Superga shop on Fillmore Street. It is a life long dream come true. I know that you will all love this shoe as much as I do.

We will be doing a Grand Opening event in early October complete with Italian food, music and activities for families. The first 100 customers will receive a special gift.

Please make sure to leave us your email address so that we can send you an invitation to this event as well as a special discount code to use for your first purchase.

Never Miss a Thing

Join our community and receive 10% off your first, in-store purchase.


Come cool off with summer styles in store!