It’s hard to believe that we opened a month ago! It has been an absolute whirlwind for Superga SF and for me, working long days and nights to realize a vision that slowly but surely is coming to fruition. Before settling on Fillmore Street, I thought long and hard about where I wanted to open my Superga shop. I walked all the neighborhoods of San Francisco and knew that Fillmore was the place for me. Not only did I love the vibe of the neighborhood and the merchants on the block, but I loved the people. I had this vision in my head of a cute shop where my neighbors pop in for a coffee and a chat, where the kids drag their parents in every time they walk by because they know there is a play area and snacks for them, and where everybody feels at home. I can honestly say that we’ve realized that vision – from Archie whose treats are behind the desk for when he stops in to visit, to Peyton who has brought her parents and extended family in to meet me, and Delilah who rocks the Supergas at Alta Plaza Park.
It was undoubtedly the right call! We are so happy on Fillmore Street and privileged to work among some of the best merchants in San Francisco. Our first month was spectacular. There is no question that San Francisco loves Superga. Grazie mille a tutti.
PS: The new Domingo Zapata collection is in our store now, and arriving soon are more San Francisco exclusive styles, imported directly from Italy. We will be closed on Thanksgiving to allow our families to give thanks, but we will open on Black Friday with special discounts and deals. Stop by to visit us soon.